Mobility Week in Review
The week when:
- Samsung to debut new Galaxy flagship
- OnePlus Nord sails to the US
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The week when:
- Samsung to debut new Galaxy flagship
- OnePlus Nord sails to the US
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
December was a quiet month for phone launches but did see a lot of discounts.
Cricket Wireless discounts iPhone 12, and offers 12 different smartphone models for free with number transfer.
Metros by T-Mobile increase that number to 16 different models for free with number port-in.
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, unlimited data plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.
The week when:
- T-Mobile debuts 5G mobile hotspot
- LG to outsource mid-tier mobile phones
US smartphone users consumed a record 64.1 GB of data monthly, up from 62.1 GB in the previous quarter. We have seen a balanced growth in both Wi-Fi and cellular usage with the former connection method again, accounting for three-quarters of the total data traffic.
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Apple retakes center stage this month as it launches the last two version of its iconic iPhone 12, the 12 Mini, and 12 Pro Max.
Along with the new iPhone's entrant, so too come the earlier versions' price reduction across the entire retail landscape.
Key Highlights: