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US smartphone users consumed 37.6 GB of data on a monthly basis, slightly up from 33.9 GB in the previous quarter. Wi-Fi usage typically accounted for over 80% of total data consumption, though it’s been declining (74% in Q4 2019) in parallel to the increase in cellular data consumption fueled by unlimited data plans.
Unlimited data plan customers consume more than double the amount of data consumed by a customer who is on bucket plans (i.e. 5GB or 8GB plan). Similarly, customers on postpaid accounts consume 42% more than those users who are on prepaid accounts.
The US Mobile Carrier KPI report features trending (2009-2019) of nationwide carriers' key performance indicators for subscriber growth by contract/device type as well as mobile service revenue and churn statistics. The report also provides a detailed 5+ year trending of connected tablet connections and net additions by carrier in the US market.
Q3 2019 Highlights:
The new decade promises some fundamental shifts and disruption for the mobile market, offering both opportunities and threats to the status quo. Indeed, we don’t even need to look that far out to see some of the most pressing changes that will impact the business and here is our take on the most important ones.
The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, unlimited data plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.
The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low sample size limitations (i.e.
The NPD Connected Intelligence OEM Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
2H 2018 Highlights