Mobility Week in Review
The week when:
- AT&T jumps off the media bandwagon.
- T-Mobile sets eyes on the SMB market.
Mobility
OEM Brand Analysis - 2H 2020 - May 2021
The NPD Connected Intelligence OEM Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
Key takeaways from the 2H 2020 report:
Promotions Marketplace Report -
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Service Plans Marketplace - April 2021
The NPD Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Mobile Device Marketplace - April 2021
NPD Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.
Mobility Week in Review
The week when:
- Xiaomi is off the blacklist?
- ZTE’s new flagship lacks US support.
Data Consumption Report - Q1 2021 - May 2021
- US smartphone users consumed a record 104.1 GB of data monthly, up from 84 GB in the previous quarter in parallel to the mobilization of consumers following the ease of COVID-19 restrictions. We have seen a 15-20% growth in both Wi-Fi and cellular usage with the former connection method again, accounting for three-quarters of the total data traffic.
Mobility Week in Review
The week when:
- T-Mobile delivers another stellar performance
- Verizon sells Yahoo
- Boost Mobile offers telemedicine service add-one
Mobility Week in Review
The week when:
- Cable MVNOs keep shining
- Boost Mobile’s struggles continue
Smartphone Usage - April 2021
The smartphone usage report leverages an on-device metering solution to gain greater insight into how consumers are using their smartphones, looking at key category use such as social media, search, gaming and so on.
This version of the report features a re-designed interface to speed up the display of results, leveraging a simple drop-down menu solution similar to other Profile Reports. In addition, we have added the new category of Health and Fitness apps.