Mobility Week in Review
The week when:
- Samsung debuts new A-series smartphones
- T-Mobile to penetrate national distributors
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The week when:
- Samsung debuts new A-series smartphones
- T-Mobile to penetrate national distributors
Q4 2020 Highlights:
The NPD Connected Intelligence OEM Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
The Mobile Connectivity Report is based on consumer panel reporting, looking at attitudes towards connectivity preferences for smartphones, tablets and other mobile broadband devices. The report includes details of brand ownership, carrier market share, OEM and carrier churn analysis, device upgrade cycles, data consumption analysis, share of embedded devices and how the devices are being connected (directly, through tethering, or via mobile hotspots) as well as how much data goes through during the connection sessions.
US smartphone users consumed a record 84.4 GB of data monthly, up from 64.2 GB in the previous quarter due as stay-at-home orders put in place due to COVID-19 eased. We have seen a balanced growth in both Wi-Fi and cellular usage with the former connection method again, accounting for three-quarters of the total data traffic.
The week when:
- T-Mobile debuts new 5G plan
- Boost Mobile takes another hit
The week when:
- Visible goes 5G
- Motorola’s low-cost 5G phone hit Metro by T-Mobile shelves
The week when:
- Mobile carriers end the year strong
- Cable MVNOs continued to shine in Q4 2020
The week when:
- LG to pull the plug on mobile?
- Mint Mobile boost data buckets
The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low sample size limitations (i.e.