Mobility

Data Consumption Report - February 2020

US smartphone users consumed 37.6 GB of data on a monthly basis, slightly up from 33.9 GB in the previous quarter. Wi-Fi usage typically accounted for over 80% of total data consumption, though it’s been declining (74% in Q4 2019) in parallel to the increase in cellular data consumption fueled by unlimited data plans.

Unlimited data plan customers consume more than double the amount of data consumed by customer who are on bucket plans (i.e. 5GB or 8GB plan). Similarly, customers on postpaid accounts consume 42% more than those users who are on prepaid accounts.

Mobile Devices - February 2020

Despite its break away from exclusivity with Motorola a few years ago, Verizon reunified that partnership with the highly anticipated Motorola Razr.  Motorola isn’t the only one to readapt the classic flip design. Samsung has begun selling its foldable clamshell version, dubbed the Galaxy Z Flip at a price point $120 cheaper than the Razr. Samsung is also setting the stage for the release of 3 new Galaxy flagships (the S20), all of which support 5G. The phones will be available for pre-orders beginning February 21st.

Key Highlights:

5G, Gaming and a Samsung Leadership Position

by Eddie Hold on February 13, 2020 at 1:40 pm

The day has passed and, as expected, Samsung launched its all 5G range of S20 Galaxy phones. Better cameras, better screens … everything you would expect from a flagship phone series. The fact that they live-streamed the event using the S20 camera was a nice touch, helping to prove that the phones have truly met the standard of production camera kits… at least for a livestream anyway. 

Smartphone Usage - February 2020

The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low sample size limitations (i.e.

Mobile Connectivity - November 2019

The Mobile Connectivity Report is based on consumer panel reporting, looking at attitudes towards connectivity preferences for smartphones, tablets and other mobile broadband devices. The report includes details of brand ownership, carrier market share, OEM and carrier churn analysis, device upgrade cycles, data consumption analysis, share of embedded devices and how the devices are being connected (directly, through tethering, or via mobile hotspots) as well as how much data goes through during the connection sessions. 

Promotions -

NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

Service Plans - January 2020

The NPD Connected Intelligence Service's Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

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