Mobility

Mobile Profile Report - May 2022

The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, unlimited data plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.

Mobile Connectivity Report - May 2022

The Mobile Connectivity Report is based on consumer panel reporting, looking at attitudes towards connectivity preferences for smartphones, tablets and other mobile broadband devices. The report includes details of brand ownership, carrier market share, OEM and carrier churn analysis, device upgrade cycles, data consumption analysis, share of embedded devices and how the devices are being connected (directly, through tethering, or via mobile hotspots) as well as how much data goes through during the connection sessions. 

U.S. CARRIER KPI REPORT 1Q 2022 - May 2022

  • AT&T had another stellar quarterly performance with another 690K postpaid net adds on top of the 1.5 million postpaid net adds recorded in the second half of the year. Notably, this is the best postpaid net add performance AT&T posted in over a decade. AT&T also announced 116K new prepaid customers (113K of which were phone adds), up from only 14K added in the previous quarter. AT&T’s postpaid phone churn was recorded as 0.79%, down from 0.85% in the previous quarter.

    Service Plans Marketplace - July 2022

    The NPD Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

    Key Highlights from the July 2022 Marketplace Reports:

    Promotions Marketplace -

    NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

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