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Mobile Devices - June 2020

LG introduced the most devices this month; all focused on the prepaid market. The latest versions of the Premiere Pro and Stylo launched across Boost, Cricket, T-Mobile, and Sprint.

Last month US Cellular had significant discounts for new subscribers across iPhone, Pixel, and Galaxy that have all increased in price this month.

Promotions -

NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

Home Automation Ownership & Usage - June 2020

Smart home device penetration has surpassed one out of every three US consumers, meaning that 35% of consumers say they own at least one type of device across a portfolio of products that may include anything from security cameras to smart doorbells to sensors that monitor for water leaks. Ownership rates vary by type of device, however, with security cameras the most popular smart home device, owned by 15% of consumers. In comparison, a segment like smart door locks is further behind in the adoption curve, currently resting at just 5% penetration.

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