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Smartphone Usage - April 2020

The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low sample size limitations (i.e.

Device Usage Trends Report - April 2020

The Device Usage Trends Report includes a 3-year view of device usage and a profile worksheet. This quarterly data report quantifies consumer use of computers, TV-connected devices, tablets, and smartphones; examining how usage of each screen has changed over the past 3-years. The profile tool allows you to compare usage across over 300 consumer segments. Every other wave the data report is accompanied by an analysis.

 Key Findings this wave include:

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