Peering into a Wearable Future
For a category that has faced much skepticism, it’s hard to argue that the wearable tech category has not been a success story so far. In fact, NPD expects that total ownership of activity trackers and smartwatches among U.S. adults will stand at nearly 77 million devices by the end of 2017. However, the market is becoming increasingly complex in the face of innovation and changing consumer demands. 2018 will see even more dramatic shifts in the evolution of the wearable tech space than we have seen in the previous two years.