Fragmented Future of TV
Networks, providers, and consumers are touting their vision of TVs future and it’s not as straight forwards as the migration from broadcast to cable in the 80s. Traditional cable providers are investing in advanced set-top boxes that integrate apps such as Netflix, virtual MVPD user interfaces are seamlessly bridging the in-home and mobile experience, TV networks are going direct-to-consumer, and viewers are subscribing to unique combinations of services to fit their needs. I’m often asked “which distribution model will win,” a question beached in sound, but traditional, thinking...