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The NPD Connected Intelligence Service's Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
No Surprise, the big news this month focuses on Apple, and the debut of their all-new 5G powered line-up of iPhones.
This year's launch is slightly different as Apple diverted from its standard three models to four, iPhone 12, 12 Pro, 12 Pro Max, and the newest Verizon iPhone 12 Mini.
Motorola goes all-in on 5G with the launch of its new Moto Razr and Moto One.
Key Highlights:
Updated wearables ownership forecast including cellular connectivity models
The week when:
- AT&T and Verizon report Q3 performance
- Boost Mobile fuels the prepaid price wars
The week when:
- Apple TV Goes (pea)nuts
- Max activated
The week when:
- The Future of Google Nest Secure is Anything but Safe
- Sonos Lends a Hand in the Kitchen
- Abode’s Outdoor Smart Camera is Now on Pre-Order
The week when: Wearable ownership spike promises future opportunity
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 7-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key findings this wave include:
The week when one event dominated beyond all others: Apple launching the new iPhone series with 5G
The week when:
- No Go for Glow
- TiVo+ Expands
- Netflix Ending Free Trials