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Only 50% of Homes in the Continental US Receive True Broadband Internet Access

Port Washington, NY, March 8, 2022 – For many a broadband connection means having the ability to stream the latest binge-worthy shows, conference call with colleagues who are miles away, and monitor your home via smart devices from another state. But over the course of the pandemic broadband connections played a role in all that and more, keeping students connected to the classroom and patients connected to their doctors via telehealth.

Promotions Marketplace -

NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

Service Plans Marketplace - February 2022

The NPD Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

Key Highlights from the February 2022 Marketplace reports:

Mobile Device Marketplace - February 2022

NPD Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.

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