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The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, unlimited data plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.
The strong emphasis that the manufacturers place on the health and fitness functionality is of questionable value to us mere mortals. To expand the market to a broader consumer base, they need to evolve their approach and, perhaps, take some bold steps.
The week when the Un-Carrier unwraps new rate plans and upgrade scheme
The week when:
- Google Assistant Clams Up
- Humane Shows Off A Connected Device
The week when:
- Netflix sunsets its DVD service
- AMC+ is getting an ad-tier
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
The week when:
- Asus Unveils the ROG Phone 7 Series
- Cars: The Next 5G Frontier?
The week when:
- Warner Bros. Discovery’s streamer becomes ‘Max’
- FAST on Google TV
The NPD Connected Intelligence OEM Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
Key Findings from the 2H '22 Brand Report:
This report tracks the availability of TV network, vMVPD, streaming video service and sporting league apps on TV-connected devices. As of February 2023, TV-connected devices were installed in 90.1 million homes. Within this report we track the availability of apps within 91 percent of those households, depicting their reach to as many as 81.6 million homes.